About

Design executives and leaders often hire me when they need to scale their design and research teams. Or when they have high-stakes projects that require an experienced, hands-on design lead with business acumen to deliver the impossible.

I've led product, content and service design teams at Babylon Health, Farfetch and British Telecom. And also worked in consultancies like Publicis Sapient, Isobar and Wunderman.

My experience covers a range of industries: financial services, healthcare, media, and e-commerce to telecommunications.

One of my core strengths is enhancing team productivity by cultivating an environment that promotes experimentation and innovation. I focus on creating psychological safety, scalable processes and robust support systems.

Currently permalink

Leading the patient design team at Docplanner

Highlights: permalink

Babylon Health - DNA Design System
Reducing the time from idea to code by 20%, through design systems adoption

Lloyds Banking Group - Commercial Servicing
Enabling business to securely share their accounts and reducing task time from 18 days to 5 hours

Banco do Brasil
Adding 2 million monthly visits in 12 months by rethinking how to serve customers online

Speaking and interviews permalink

2023

Innovation Week - Brasília, BR
Panel: Inclusive Design
Workshop: Designing with Voice (with Janaína Pereira)

Design Operations London - London, UK
Panel: How to Introduce and Position DesignOps in your Organisation to Maximise the Impact

BIMA Awards (British Interactive Media Association) Judge: Categories Health & Wellness, Craft and Innovation - Use of Data
Link

2022

Friends of Figma - San Francisco, US
Talk: Visualizing Processes in DesignOps
video

2021

Remote Design Week
Workshop: Unblocking Asynchronous Creativity

2020

DesignOps Assembly - London, UK
Talk: Going Fast and Slow